Why Don't You Take a Dip in the Marshmallow River? - Dignify
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Why Don’t You Take a Dip in the Marshmallow River?

Wednesday, July 3, 2019 - Joe Kiedinger

This past weekend my three girls, ages 16, 14 and 12, each brought a friend to our cabin. I love it when they bring friends because it changes the dynamic and allows for new and unusual campfire games to be introduced. Like most friend weekends, marshmallows are a hard necessity. Every time, it begins with a sweet treat beautifully roasted and then ends with a dip in the marshmallow river!

They start burning them, using their stick like a torch. They smear the smoldering treat on logs; it gets on the sides of the pit, gets caught on chairs and clothing and simply becomes a bit messy. However, it’s a blast every time and completely worth it. Just like getting after your company culture.

When companies get after their culture it can get a little sticky. Culture management involves defining the culture, why the company exists, what’s most important right now and deciding how people should behave. It gets sticky because it’s so ambiguous for everyone.

That’s why re-defining a culture requires an outside guide. Advisors guide you down the river and steer you. Prophit uses an outside advisor because we can’t read our label from inside the bottle.

That’s what Prophit does in this category as well. Our experts don’t tell you what your culture is or how you should run your business. We create space so that you can do it. We ask good questions, we make sure everyone’s voice is heard and we make sure to establish that the highest ranking stakeholder has the authority to make the final call!

All hands eventually all get in the middle and then it’s time to develop the plan and execute the desired culture! It’s a beautiful, sticky—but highly satisfying—dip in the marshmallow river!

Joe Kiedinger

ACTION PLAN: To learn more about our culture kit reach out to Trevor Ramseier at trevor@prophit.com!

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