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The Dignify Story

Our roots go back to 2002 when J. Kiedinger Advertising started in a humble ranch-style home on 9th Street in Green Bay, Wisconsin. Initially, serving clients in advertising and marketing, it was Servant Leadership that drew the interest of our founder, Joe Kiedinger, even more. This new passion led Joe down a path of more than 20 years of research about leadership.

Along the way, Joe discovered the idea for his life-changing, patented technology, Dignify, while playing a board game with his stepson, Alex. Having struggled for a few years to communicate effectively with his pre-teen, he suddenly realized that he was taking the wrong approach.

Alex wasn’t like Joe. Alex was sensitive, thoughtful and soft-natured. Joe needed to speak Alex’s language and follow his rules of communication if they were going to truly understand one another. That’s how Dignify’s first seed was planted.

Today, Dignify is not only our transformative leadership development and communication platform, but it’s also our company’s namesake.

What We Do

We help leaders like you who are seeking a system for building relationships, developing their employees and an improving communication.


How do we do it?

Using Dignify’s curriculum, coaching and technology to create sustainable and profitable growth for organizations.


Our Mission

To bring dignity-based communication to the world.