The magic of little things! - Dignify
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The magic of little things!

Wednesday, December 9, 2015 - Joe Kiedinger

IMG_1560This past fall we took a family trip to Florida and one of the restaurants we ate at while down there was Joe’s Crab Shack. The atmosphere was great, the hospitality was friendly and the food was pretty good! Here is a bib that one of the waitresses put on my daughter Alina. They have a wonderful way of connecting in small, but meaningful ways; it’s these little things that matter most.

Every table has a bucket that you can throw your garbage in as you remove the shells from various shellfish. They also have a brown paper tablecloth on all of the tables. The waitress crouches down and writes her name on the table to introduce herself. She then asks, “What are your names?” She writes our names on the paper as well so when she comes back, she can call us by our correct names. It’s these little, meaningful touches that separate you from the competition. The food at Joe’s is okay, not excellent, but it’s the hospitality that keeps us coming back for more!

Joe Kiedinger

ACTION PLAN: What meaningful little things can you include in your client experience?

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